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By: Pascal PERRY

Posted:

Marketing Analytics Functions & Features

Major modules covered Indicates the financial status of a business's campaigns;Tracks campaign status;Selects customers based on recent behavior;Selects customers based on purchasing patterns;Selects customers based on response rates to previous campaigns;Revenue gains and losses analysis;.. Marketing Analytics Functions & Features are an important module of the comprehensive BI RFP Template.

The BI RFP template with Marketing Analytics Functions & Features for BI is a Microsoft Excel spreadsheet (.xlsx) featuring a total of 1955 decision criteria. The BI RFP template allows you to quickly and easily prepare the business, functional, and technical requirements sections of the solicitation package you'll send to BI software vendors. It ensures for:

  • complete response from each BI software vendor
  • deep and accurate evaluation of submitted BI proposals
  • impartial side-by-side comparison of BI solutions evaluated
  • rational and documented selection of the best matching BI system

The BI software comparison report can save you up to 90% of the time you would have otherwise spent comparing all the BI solutions from scratch.

The Marketing Analytics Functions & Features comprise the following elements:

  • Indicates the financial status of a business's campaigns

    Indicates the financial status of a business's campaigns, Marketing Analytics Functions & Features
  • Tracks campaign status

    Tracks campaign status, Marketing Analytics Functions & Features
  • Selects customers based on recent behavior

    Selects customers based on recent behavior, Marketing Analytics Functions & Features
  • Selects customers based on purchasing patterns

    Selects customers based on purchasing patterns, Marketing Analytics Functions & Features
  • Selects customers based on response rates to previous campaigns

    Selects customers based on response rates to previous campaigns, Marketing Analytics Functions & Features
  • Revenue gains and losses analysis

    Revenue gains and losses analysis, Marketing Analytics Functions & Features

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Functions and Features