Campaign Management Functions & Features

The Campaign Management Functions & Features comprise the following elements:

• Campaign Design

  Major modules include Allow use of multiple data sources simultaneously (including flat files);Support de-duplication;Campaigns can be customized by regions, territories, or branches;Ability to distribute campaign execution to a wider number of individuals who interact with customers, such as branch managers for a bank, sales agents for an insurance provider, or hotel managers while enforcing corporate database standards and privacy policies;Test and control groups can be dynamically generated;Support dynamic householding and audience level switching;. Campaign Design, Campaign Management Functions & Features

• Campaign Execution

  Main modules include Ability to start, stop, or run branches;Support multi-wave, cross-channel campaigns;Support outbound and inbound campaigns as well as batch, transactional, and real-time execution in one interface;Provide flexible scheduling capabilities;Support inbound and outbound triggers;Support multi-message campaigns and newsletters;. Campaign Execution, Campaign Management Functions & Features

• General

  Major modules include Complex logic that includes multi-wave campaigns, last minute suppressions, and derived fields;Present an easy-to-use, intuitive interface for marketers;Provide integrated support for all business units, including business users, database marketers, quantitative analysts, and IT;Multitiered architecture and scalability to business growth;. General, Campaign Management Functions & Features

• Campaign Response Tracking/Measurement

  This covers Support the ability to track individual results from a particular campaign;Provide the flexibility to define and track various levels of response (i.e., e-mail opens, e-mail click-throughs, and purchases associated with the e-mail or inquiry then purchase, etc.);Can track responses to an offer in a specific campaign as well as across campaigns over a period of time;Can track responses by offer or across campaigns within a period of time;Can associate a product with an offer definition such that offer performance reporting and product performance can be done;Can track responses to offers consisting of multiple parts;. Campaign Response Tracking/Measurement, Campaign Management Functions & Features

• Campaign Management Internationalization

  Major modules below include Support multicurrency;Double-byte enabled;Support localization;. Campaign Management Internationalization, Campaign Management Functions & Features

• Offer Management

  Functionality covered Offers can be defined, stored, and managed from one central location within the application;Offers can be reused across campaigns at any point in time;Creative content of an offer can be accessed from a content management system;. Offer Management, Campaign Management Functions & Features

• Real-time and Inbound Marketing Support

  This covers Support real-time dynamic offer or message delivery based on both real-time contextual and historical data;Marketer can define rules for real-time customer interactions;Ability to determine best likely offer in real-time based on predictive model;Web services interface for easy integration into operational channels;Scalable to high volumes of transactions per second;. Real-time and Inbound Marketing Support, Campaign Management Functions & Features

• Integration/Architecture

  Functionality covered Provide scalability without compromising performance;Reduce the load and reliance on IT services and resources;Integrate with multiple channels including the web, call center, store front, etc.;Integrate with external systems;Ability to automate marketing processes through triggers;Outside vendors can have access to the product without having visibility into all scheduled activities;. Integration/Architecture, Campaign Management Functions & Features

• Campaign Reporting

  Feature and functions include Provide standard report templates across key marketing dimensions—campaigns, offers, segments, and channels;Operational and performance based reports as well as customer analysis reports;Reports can be bookmarked, exported, and shared across the organization;Reports are generated based on real-time data;Can report on cross-channel and cross-category campaigns;Provide post-campaign ROI analysis;. Campaign Reporting, Campaign Management Functions & Features

• Campaign Optimization

  Modules include Provide real-time offer optimization;Ability to determine the most optimal contacts within a list or series of lists for each channel or offer within a campaign;Provide "dialog" optimization technologies for choosing the best communication and interaction strategies for each customer over time across campaigns while taking into account business rules and constraints;Support budget optimization;User can select a simple, single stage campaign;User can select a complex, multi-stage campaign;. Campaign Optimization, Campaign Management Functions & Features

• Strategic Segments

  It includes Support strategic segments or the ability to define reusable, persistent segments;Segments can be managed from one central area;Strategic segments can be refreshed at any time interval, separately from campaign execution;Real-time reporting and interactive customer analytics are provided for each segment so that segment usage, performance, and behavior trends over time can be analyzed;Ability to drill into strategic segment reports to visually select specific groups to include within a campaign;Track the performance of segments over time;. Strategic Segments, Campaign Management Functions & Features