By: Ricardo David Flores
Posted:
Campaign Response Tracking/Measurement Functions & Features
This covers Support the ability to track individual results from a particular campaign;Provide the flexibility to define and track various levels of response (i.e., e-mail opens, e-mail click-throughs, and purchases associated with the e-mail or inquiry then purchase, etc.);Can track responses to an offer in a specific campaign as well as across campaigns over a period of time;Can track responses by offer or across campaigns within a period of time;Can associate a product with an offer definition such that offer performance reporting and product performance can be done;Can track responses to offers consisting of multiple parts;.. Campaign Response Tracking/Measurement Functions & Features are an important module of the comprehensive CRM RFP Template.
The CRM RFP template with Campaign Response Tracking/Measurement Functions & Features for CRM is a Microsoft Excel spreadsheet (.xlsx) featuring a total of 1363 decision criteria. The CRM RFP template allows you to quickly and easily prepare the business, functional, and technical requirements sections of the solicitation package you'll send to CRM software vendors. It ensures for:
- complete response from each CRM software vendor
- deep and accurate evaluation of submitted CRM proposals
- impartial side-by-side comparison of CRM solutions evaluated
- rational and documented selection of the best matching CRM system
