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By: Ricardo David Flores

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Campaign Response Tracking/Measurement Functions & Features

This covers Support the ability to track individual results from a particular campaign;Provide the flexibility to define and track various levels of response (i.e., e-mail opens, e-mail click-throughs, and purchases associated with the e-mail or inquiry then purchase, etc.);Can track responses to an offer in a specific campaign as well as across campaigns over a period of time;Can track responses by offer or across campaigns within a period of time;Can associate a product with an offer definition such that offer performance reporting and product performance can be done;Can track responses to offers consisting of multiple parts;.. Campaign Response Tracking/Measurement Functions & Features are an important module of the comprehensive CRM RFP Template.

The CRM RFP template with Campaign Response Tracking/Measurement Functions & Features for CRM is a Microsoft Excel spreadsheet (.xlsx) featuring a total of 1363 decision criteria. The CRM RFP template allows you to quickly and easily prepare the business, functional, and technical requirements sections of the solicitation package you'll send to CRM software vendors. It ensures for:

  • complete response from each CRM software vendor
  • deep and accurate evaluation of submitted CRM proposals
  • impartial side-by-side comparison of CRM solutions evaluated
  • rational and documented selection of the best matching CRM system

The CRM software comparison report can save you up to 90% of the time you would have otherwise spent comparing all the CRM solutions from scratch.

The Campaign Response Tracking/Measurement Functions & Features comprise the following elements:

  • Support the ability to track individual results from a particular campaign

    Support the ability to track individual results from a particular campaign, Campaign Response Tracking/Measurement Functions & Features
  • Provide the flexibility to define and track various levels of response (i.e., e-mail opens, e-mail click-throughs, and purchases associated with the e-mail or inquiry then purchase, etc.)

    Provide the flexibility to define and track various levels of response (i.e., e-mail opens, e-mail click-throughs, and purchases associated with the e-mail or inquiry then purchase, etc.), Campaign Response Tracking/Measurement Functions & Features
  • Can track responses to an offer in a specific campaign as well as across campaigns over a period of time

    Can track responses to an offer in a specific campaign as well as across campaigns over a period of time, Campaign Response Tracking/Measurement Functions & Features
  • Can track responses by offer or across campaigns within a period of time

    Can track responses by offer or across campaigns within a period of time, Campaign Response Tracking/Measurement Functions & Features
  • Can associate a product with an offer definition such that offer performance reporting and product performance can be done

    Can associate a product with an offer definition such that offer performance reporting and product performance can be done, Campaign Response Tracking/Measurement Functions & Features
  • Can track responses to offers consisting of multiple parts

    Can track responses to offers consisting of multiple parts, Campaign Response Tracking/Measurement Functions & Features

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Functions and Features