Marketing Automation Functions & Features

Feature and functions covered Collateral and Brand Management;Marketing Resource Management;Lead and List Management;Campaign Management;Campaign Execution and Management;Campaign Planning;.. Marketing Automation Functions & Features are an important module of the comprehensive CRM RFP Template.

The CRM RFP template with Marketing Automation Functions & Features for CRM is a Microsoft Excel spreadsheet (.xlsx) featuring a total of 1363 decision criteria. The CRM RFP template allows you to quickly and easily prepare the business, functional, and technical requirements sections of the solicitation package you'll send to CRM software vendors. It ensures for:

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deep and accurate evaluation of submitted CRM proposals
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rational and documented selection of the best matching CRM system

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The Marketing Automation Functions & Features comprise the following elements:

Campaign Execution and Management
Features and functions below include A workflow engine is available to help manage collaborative marketing activities;Personalized mass e-mail campaigns (that can send an unlimited number of e-mails) from within the CRM Solution;Campaign response tracking (e.g., sent, no response, responded);Lead data records can be associated with (hyperlinked to) campaign records;Mass import of offline leads with response tracking;Opportunity (deal) data records can be associated with (hyperlinked to) campaign records;. Campaign Execution and Management, Marketing Automation Functions & Features
Campaign Management
TheEnterprise Marketing Management(EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features. Campaign Management, Marketing Automation Functions & Features
Collateral and Brand Management
Functionality covered Digital Asset Management;. Collateral and Brand Management, Marketing Automation Functions & Features
Marketing Resource Management
It includes Strategic Planning;Job and Resource Management;. Marketing Resource Management, Marketing Automation Functions & Features
Lead and List Management
TheEnterprise Marketing Management(EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features. Lead and List Management, Marketing Automation Functions & Features
Campaign Planning
Feature and functions covered Pre-configured campaign home page and data records;Pre-configured campaign list views (campaign record subsets based on user-definable filter variables);Campaign data records can be "cloned" for reuse in similar campaigns;Budget, organize, and schedule detailed marketing campaigns down to the task level;Multitiered marketing campaign event management;Users can submit a campaign for approval and execution;. Campaign Planning, Marketing Automation Functions & Features

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